Video marketing can be a great way to reach your target audience and boost your revenue. Occasionally, it can be difficult to come up with new campaign ideas. In this article, we will give you some tips on how to come up with new video marketing ideas.
86% of marketers use video as a marketing tool, says the marketing survey report 2022. That clearly tells that video marketing is becoming the most important part of Marketing Strategy.
Though brainstorming is the best way to generate ideas you can also research competitors, video platforms, and social media platforms to garner some ideas.
Here, we have researched the web and found some fresh ideas for your video marketing strategy.
1. Create a video highlighting your company’s story of growth & milestones
A video highlighting your company’s story can be a great way to introduce your business to potential customers and show them what makes you unique.
You can include various milestones achieved during the journey and key projects that helped you grow. These videos can show the humane side of your business and let viewers connect with you personally. Stories impact more than anything.
2. Shoot creative customer testimonial videos
One great way to use videos in marketing is to produce customer testimonial videos. Videos can show off the benefits of doing business with you and persuade prospective customers to buy from you. 66% of customers prefer buying after watching one or more customer testimonial videos.
To create a customer testimonial video, start by finding a customer who is happy with your product or service and ask them to share their story on camera. Make sure to capture their story in an authentic way, and be sure to ask them questions that will help show off the benefits of doing business with you.
Testimonial – DingDongNow
3. Create user-case videos
Your product is already solving multiple problems for users. It’s time for you to focus on one use case and create a video around it. With scriptwriters, you can create stories that have your product as a solution.
In addition to creating a great video, you also need to make sure that you’re targeting the right audience. You can do this by creating buyer profiles – profiles of your ideal customers.
4. Produce a how-to or tutorial video
A good how-to or tutorial can go a long way when it comes to video marketing. By demonstrating the features and benefits of your product, you can help potential customers understand it better. Not only is this a great way to market your business, but it generates trust on your products too.
To produce a successful how-to video, you’ll need to do some planning. First, decide what you want to achieve with the video. Whether you’re looking to generate leads, increase brand awareness, or simply educate customers about your product or service, having a clear goal in mind will help you stay on track.
Once you know what you want to achieve, come up with a storyboard or rough outline of the video. This will help you envision the final product and make sure that all the necessary elements are included.
5. Create goal-based videos for the same product
When creating a promotional video for a new product or service, it is important to keep in mind the goals of the video.
Some common goals for promotional videos include increasing brand awareness, introducing a new product or service, and explaining the benefits.
Depending on whether it is a brand awareness video or a completely advertising video, the script, planning, animation, and story are changed.
In addition to making sure that the video is engaging and interesting, it must also be interesting to potential customers.
6. Shoot a series of “behind the scenes” videos
Videos are more than just marketing tools for brands. It can be used to create a “behind the scenes” look at your company, show off your culture, team bonding, brand values, and fun behind the work.
Make sure you are shooting real humans and sometimes going without the script captures more emotions than any aspect.
These can give customers a look at what goes on behind the scenes at your company, the way you make your products, and how you serve your customers. They can also be used to show off your company culture and how much fun everyone has working there.
This not only shows the transparency and trust inside your team but attracts top talent in the market. Everyone wants to learn, grow and nourish a company that has fun, knowledge and works together in one place.
7. Create Videos on Festive Occasions to leverage Moment Marketing
Brands and marketing agencies are not leaving any stone unturned to present the company as generous, culture-loving, festive-loving, and humane. Festivals have been topical at their times. Everyone is indulged in activities related to it.
You can create a story that brings positive parts of the festival and market it. Festive times are great for marketing your brand connecting with social values. Only in the US, the spending on festivals is expected to go beyond $1 Trillion.
Not just festivals, but trending moments are a popular way of marketing. Events like Black History Month, Women History Month are celebrated worldwide. Brands like Coca-cola, Nike, and Apple always release certain video-based campaigns to catch eyes and increase brand value.
8. Produce a humorous or light-hearted video
When it comes to video marketing, humor is a great way to connect with your audience. A light-hearted or humorous video can help you stand out from the competition and create a more engaging experience for your viewers.
You must remember, however, that not all jokes will resonate with your audience. Make sure you test your videos before releasing them to ensure that they are actually funny and relevant to your target market.
Additionally, avoid making fun of your customers or their problems. Jokes that are mean-spirited or off-putting can quickly sour the viewer’s experience and damage your brand’s reputation.
When used correctly, humor works as a marketing tool. By creating a light-hearted and engaging video, you can connect with your audience in a more meaningful way.
Wrapping up!
As video marketing becomes more popular, finding new and interesting ways to produce content can be a challenge. Consider the following suggestions:
1. Use interesting hooks for video marketing to draw viewers in. Whether it’s an unusual location, a provocative question, or an unexpected twist, using a hook will help keep people watching.
2. Create short, simple videos. Get to the point quickly since attention spans are shorter than ever. If you fail to catch the attention of the viewer in the first 3 seconds, then your video might end up losing views.
3. Tell a story. People love stories, and video is the perfect medium to tell them. Start with a problem or challenge that your viewer can relate to, then show how your product or service can solve it.
4. Be creative with the visuals and characters of the story. Videos with no surprise elements fail to retain visitors to the end.
Video Marketing is nearly used by every business in this decade. High-speed data, Advanced devices, and the technology boom have made it possible for everyone to hop on to videos. Make sure you are not very behind in reaching customers with videos.
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Author Bio:- Komal Kokate is the Co-Founder and CEO of MotionGility, an Explainer Video Company. With a keen eye for creativity, she is an expert in video marketing. While delivering high results to clients, she loves exploring the market and the latest marketing trends in the B2B industry. Connect with her on Facebook and LinkedIn.
